MESSENGER MARKETING: OUR BREAD AND BUTTER.
MESSENGER MARKETING - WHAT IS IT AND HOW DOES IT WORK?
Messenger Marketing can be used in MANY different ways, but we'll break it down for you in 3 easy steps.
STEP 1: The Ad
This is the first step a user will see as their scrolling though Facebook. We've all seen them before as we're aimlessly scrolling and asked "How is Facebook reading my mind?"
Facebook isn't reading your mind, there are just really great marketers out there (*cough cough*) who know how to target very well.
The ad can be tailored to any business or organization and be specific to any offer, product, or service.
STEP 2: The Messenger Flow
Within the Facebook Ad there is a "Call to Action" prompting the user to click or tap the Send Message button (in the use case above).
The Facebook user is then taken into Messenger where the offer is presented and customer information is collected. This is a COMPLETELY AUTOMATED CONVERSATION.
We utilize an automated Messenger bot to interact with the user and present the information.
This is a natural conversation that creates a personal interaction between the Facebook user and your business.
STEP 3: Information & Lead Collection
This is the final and most critical step. Gin and Coffee's unique Facebook Marketing strategy allows you to capture customer information like never before.
Collect names, email addresses, and phone numbers of people who are interested in your product or service, all while simultaneously sending them an offer.
All information is collected in real-time in an easy to read and easy to use report.
They've clicked your ad, entered their information, and are ready to get to know your business and take advantage of your offer.
They are raising their hands and saying "I want what you're offering me".
You've now given a potential customer an offer they can redeem in your place of business and also have the ability to reach out to them by either phone or email.
THE BOTTOM LINE
Facebook Messenger Marketing works. It's helped countless businesses in Vero Beach and beyond grow revenue and client base.
We've worked with businesses ranging from Medical Practices to Restaurants, Car Dealerships to Private Schools.
The results are measurable and can be tailored and fine tuned to fit any advertising campaign.
Contact Us today if you want to chat about boosting your revenue, client base, and social media exposure with Messenger Marketing.
FACEBOOK CERTIFIED MEDIA BUYING PROFESSIONALS
Gin & Coffee Agency's social media advertising professionals are proudly certified by Facebook. This Certification is Facebook's credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing.
The Facebook Certified Media Buying Professional credential is awarded to digital advertising professionals who are proficient in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.
Several advanced skills this certification measures are:
Ad Campaign Optimization
Digital Media Buying
Direct Response Marketing
Social Media Marketing